Thursday, 7 July 2011

Announcing International #IPADay August 4th!

We are humbled to have been chosen as the sole European Host Brewery for this event:-

Announcing International #IPADay: A Social Celebration of Craft Beer 

Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4th 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize craft beer’s social voice.

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is opportunity for breweries, bloggers, businesses and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!

Tips on How to Take Part:

1.       Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at

2.       On August 4th, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media site.

3.       See what other people are saying by searching “#IPADay” on Google,, et cetera…

4.       Track down your favorite IPA’s, ones you’ve been meaning to try, and ones you’ve never heard of; share them with friends and share your thoughts with the world.

5.       Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.


We have managed to team up with some of the UK's top craft beer outlets, The Port Street Beer House, Manchester, The Free Trade Inn, Newcastle, The Rake, London, The Southampton Arms, London, The Dean Swift, London,  Mr Foleys, & Northbar, Leeds ...  To run #IPADay events, mini fests, live blogging, tastings & more! Also being the week of The Great British Beer Festival what could tie in better with the UK's largest beer festival than a day dedicated to the world's most loved beer style!


You are encouraged to share links, blog & tweet about the event & above all use all types social media to promote International IPA Day on August 4th. The twitter hashtag is #IPADay.

Get involved in this Worldwide collaboration & give IPA it's very own day!!

Register Yourself on the Event Brite IPADay Page.


Leigh said...


Anonymous said...

Lovin it!

Now the problem is what to do, arrange one locally, if so at home or an agreeable venue?

Or head down the Southampton Arms as I'm in that London on the 5th anyways?

Decisions, Decisions…. :)

Neil, Eating isn't Cheating said...

Are you going to be brewing a new special IPA? is there time!?

That said. Your 7cs is simply stunning on keg. Got a friend a half of it recently and it blew him away. He's just getting into hoppy beers and was like 'this is what ive been looking for in a beer!', and I couldnt agree more.

Summer Wine Brewery said...

Neil - We do indeed have some special IPA's for #IPADay, Kahuna IPA - NZ hopped 6% IPA. 7C's of Rye, a variation on 7C's using Rye malt.

Great to hear about the 7C's! You're not the first to say it suits keg better...

Tyson said...

What have you got planned with the PSBH?

Neil, Eating isn't Cheating said...

James this same guy 'will' spammed my blog with an ill-informed comment about gas and temperature. It's a load of crap. I suggest you delete his comment as I did.

Obviously a PR company who've googled beer and are just getting that web address out there.