News that the 2/3rd's of a pint measure is to be legalised in the UK leapt into the limelight this week & has had mixed receptions in various quarters. Speaking with a beer lovers hat on I have to say this news is most welcome, the way beer is served in the UK is getting a lot of 'airtime' in the beer world at the minute & this news will refocus the debate yet again.
In the US there is a culture of drinking smaller measures of higher abv. beer, small amounts of quality over copious amounts of mediocrity. I do see the UK adopting some of this mentality & to a certain extent it's happening already & this move will only facilitate the beer market to evolve further.
However the 'session' beer served pints is still the king in the UK & will continue to be so, as I think the pint is deeply ingrained in British drinking culture. This new measure does not pose a threat to the pint nor the British pub, it is infact one of those welcome sideshows that will enable craft beer to blossom in the UK.
Also the ability to showcase beer in stemmed glassware & to rival wine & appeal to a wider market including the huge potential of attracting more female beer drinkers into the market she not be underestimated.
All in all a good move, giving the drinks trade more flexibility in the current market is not a negative move & can only be good for the industry.
Up the beer revolution!