|*Source 'Insitiute for Alcohol Studies'|
|*Source 'Institute for Alcohol Studies'|
Either way the gap is widening worryingly, for me this means the poor pubs & bars alike have to 'up' their games and make sure they don't unduly hike prices & make sure that the pub offers added value, this can include quality of 'cask products' that have condition and correct serving temp, correct glassware that is immaculately clean, knowledgeable staff, cleanliness of premises the list goes on... Tandleman is a stickler for all of these and rightly so!
I applaud the many top outlets that get it right time and time again but there are still pubs out there that are flattering to deceive.
There have been recent examples of poor pub experiences that demonstrate my point in the blogosphere here and here.
After all the wider the difference in price the more picky the customer will become about the pub & they will be less & less tolerant when they get it wrong. The On-trade must up their game to make sure that they meet their punters demand for quality or they may lose them to home drinking forever, this is the harsh reality that pub operators really need to wake up to, it is easy to point fingers at ridiculously cheap alcohol which granted is a contributing factor but there is an old saying 'people in glass houses shouldn't throw stones' get your own house in order and lets take it from there..
Only then can we hopefully arrest this decline in On-trade sales before too many of our national treasures are lost forever!
Do these figures also forward a case for minimum pricing? It wouldn't affect the On-trade and would close the gap between On & Off trade pricing, the jury is still out in this but take a look at the report and draw your own conclusions.